Kōami
Kōami Studio · Digital marketing & websites

We build the website, and we get it found on Google — in any country.

Alongside our hospital software, Kōami runs a full digital practice for healthcare providers: websites, SEO, local search, paid ads, content and the analytics that tie it all back to admissions. Same team, same clinical grounding — so the marketing understands what happens after the click.

Get a free audit Read the marketing guides
Hospitals & multi-branch groupsClinics & polyclinicsDiagnostics & labsIVF & fertility centres

Seven services, one accountable team

Take the whole programme or the one piece you are missing. Everything below is delivered in-house, under your own accounts and domains.

Websites for healthcare

Hospital and clinic sites built to book appointments, not just to look good.

We design and build the site, write the structure around the departments and doctors people actually search for, and hand it over on a CMS your team can edit. Every page is built mobile-first, because that is how the overwhelming majority of Indian patients arrive, and tuned for Core Web Vitals so the site still loads on a 4G connection in a waiting room.

  • Multi-speciality, multi-branch and single-clinic sites
  • Department, doctor and treatment pages with proper schema
  • Appointment and enquiry flows, WhatsApp and call tracking
  • Bilingual and multilingual builds, including Indic scripts
  • Accessibility, Core Web Vitals and Search Console setup
  • Hosting, SSL, backups and a CMS your staff can run

Healthcare SEO

Rank for the treatments and departments that fill your OPD.

Technical fixes first, then the content a search engine can actually attribute to a qualified clinician. Medical subjects sit squarely in what Google calls YMYL — your money or your life — so pages are written and attributed against its E-E-A-T guidance rather than stuffed with keywords, and marked up so answer engines can quote them.

  • Technical audit: crawl, index, speed, duplication, canonicals
  • Keyword and intent mapping by department and procedure
  • Content clusters written for clinical review and by-lined
  • MedicalOrganization, Physician, FAQ and LocalBusiness schema
  • Digital PR and citation building in your own market
  • Monthly reporting against enquiries, not vanity positions

Local SEO & Google Business Profile

Win the map pack for every branch you run.

Most healthcare demand is local and urgent: somebody searches “hospital near me” or “dentist in Madhapur” and picks from the three listings on the map. That result is won with a claimed, complete and actively managed Business Profile per location, consistent listings elsewhere, and a steady flow of genuine reviews that get answered.

  • Profile claim, verification and category strategy per branch
  • Services, departments, hours, photos and Posts kept current
  • NAP consistency across directories and health aggregators
  • Review generation flows and response templates
  • Location landing pages that do not cannibalise each other
  • Call, direction and booking tracking per location

International SEO

Rank in the countries you want patients from — not just the one you are in.

Ranking abroad is a structural problem before it is a content problem: the right URL strategy for each market, hreflang that actually resolves, local currency and language signals, and links and citations from inside that market. Google retired Search Console’s country-targeting switch in 2022, so the job is now done with structure and signals rather than a setting. We work on India, Nepal, the Gulf, the UK, the US, Africa and South-East Asia, and we will tell you honestly which markets are realistic for your budget and timeline.

  • Market and keyword research in the target country
  • ccTLD, subdirectory or subdomain strategy, chosen deliberately
  • hreflang, canonicals and the country signals Google still reads
  • Translation and localisation, not machine-translated pages
  • In-market link building, citations and local profiles
  • Medical-tourism funnels: enquiry, estimate, visa letter, arrival

Paid ads & patient acquisition

Google and Meta campaigns measured in admissions, not clicks.

Search ads for the intent you cannot wait to rank for, Meta for demand you have to create, and landing pages built to convert the click. Healthcare advertising carries rules that generic agencies routinely break, so campaigns are built inside Google’s healthcare policies and India’s advertising law from the start.

  • Google Search, Performance Max and YouTube campaigns
  • Meta campaigns for camps, screenings and awareness
  • Landing pages, call tracking and WhatsApp click-to-chat
  • Negative keyword and placement hygiene, reviewed weekly
  • Budget pacing by department and by season
  • Conversion tracking that survives consent and privacy rules

Content, video & reputation

Patient education your clinicians can put their name to.

Articles, explainers, doctor videos and social posts, produced on a calendar and reviewed by the clinician credited on them. The same library feeds your site, your profiles, your ads and the answer engines that increasingly summarise health questions before anybody clicks.

  • Editorial calendar by department and season
  • Long-form articles, FAQs and procedure explainers
  • Short-form doctor videos and reels, shot on site
  • Social management and community responses
  • Review and reputation monitoring
  • Crisis and negative-review protocols agreed in advance

Analytics & attribution

The part most agencies skip: what happened after the click.

A form fill is not a patient. Because we also build hospital software, we can close the loop properly — matching enquiries to appointments and registrations in your HMS, so you can see cost per admission by channel instead of cost per lead. Where you run Kōami Hospital this is a direct join; where you run another system we work with whatever it can export.

  • GA4, Search Console, Tag Manager and call tracking setup
  • Consent-aware tracking configured for DPDP and GDPR
  • Enquiry → appointment → registration matching
  • Channel dashboards by department and by branch
  • Cost per enquiry, per appointment and per admission
  • Monthly review with the decisions, not just the charts
Any country

Ranking in a country you don’t live in

Whether you want patients from the Gulf, referrals from the UK, or simply to be the hospital that Nepal searches for, the mechanics are the same — and they are structural, not magical. We set the URL and hreflang structure, localise the content for real, and build citations and links from inside that market. Google retired Search Console’s country-targeting switch in 2022, so this is structure and signals now, not a setting somebody forgot to flip.

IndiaNepalUAE & the GulfUnited KingdomUnited StatesSingapore & SEAEast & West AfricaAustralia

One thing we will not do is promise you a position. Google’s own guidance on hiring an SEO says plainly that no one can guarantee a number-one ranking; anybody who does is either quoting a term nobody searches or hoping you never check.

How an engagement runs

01

Audit

We look at your site, your search visibility, your profiles and your current spend, in your target markets. You get the findings whether or not you engage us.

02

Plan

A scoped plan with the work, the sequence and what each stage is meant to move. Written so a hospital board can read it.

03

Build

Site, pages, profiles, campaigns and tracking. Built once, properly, with the compliance review baked into the process rather than bolted on.

04

Grow

Content, links, campaign management and profile upkeep on a monthly cycle, reported against enquiries and admissions.

Why a software company runs your marketing better

We can see past the form fill

We build hospital systems, so we can match an enquiry to an appointment and a registration. Cost per admission is a number we can produce, not estimate.

Compliance is not an afterthought

The 2002 medical-council conduct code, the Drugs and Magic Remedies Act, PCPNDT, the ART Act and the DPDP Act shape what healthcare marketing may say. We write inside them.

We speak clinical

OPD, IPD, TAT, ALOS, case mix. You will not spend the first month teaching the agency how a hospital works, or correcting copy that promises cures.

Frequently asked questions

What hospitals ask before they hand over their website and their search.

Tell us the market you want to win

Send us your site and the city or country you want patients from. You’ll get a written audit of where you currently stand and what it would take — whether or not you work with us.

Request a free audit See the hospital software